Kajaria Tile Research With Percentages
| Category | Sizes in mm | Dominant Styles / Patterns | Colours | Key Insight |
|---|---|---|---|---|
| Vitrified Tiles | 1190×2400, 1200×2400, 1200×1800, 300×600, 600×1200, 600×600, 300×300 | Marble, Travertine, 3D, solids, patterns | White, beige, grey, marfil, taupe, nero, green | Large-format marble & travertine create a premium look |
| Gres Tiles | 300×300, 400×400, 600×1200 | Textured, patterned, marble, wood, solids | Beige, black, muted/faded colours | Texture and pattern are the strongest directions |
| Ceramic Wall Tiles | 300×450, 300×600 | Travertine, 3D, marble, subway, terrazzo, fabric, wood, patterns | Wide colour variety | Highest design variety; strong scope for decorative walls |
(Mostly Marfil)
Marble fluted look
Solid vitrified tiles
Key Takeaways
-
Outdated Patterns, Avoid
Some traditional, busy patterns feel outdated for 2026. Focus on cleaner, organic and contemporary patterns, especially in 300×600 mm formats. -
Travertine, Take Forward
A strong 2026 trend, particularly in large formats such as 1200×2400 mm. Travertine-look tiles bring a warm, natural beige feel with the practicality of tile for bathrooms and wet areas. -
Marble + 3D Ceramic, Take Forward
White, beige, grey and Marfil marble remain commercially strong, along with fluted marble, especially in large formats (1200×2400 / 1200×1800 mm). 3D ceramic tiles, mainly 300×600 mm, add depth and work well as feature-wall accents.
What I would take from this for Material Depot
Bathroom
- 300×600 mm: strongest format for decorative/3D ceramic wall tiles.
- 600×1200 mm: good for contemporary tactile and marble surfaces.
- 1200×2400 mm: premium travertine/marble large-format opportunity.
- Finish: prioritise matt, stone, travertine and refined 3D textures over overly glossy surfaces.
Kitchen
- 300×600 mm: ideal for backsplash and decorative wall applications.
- 600×1200 mm: premium, cleaner-looking large-format option.
- Finish: prioritise glossy/easy-clean surfaces, followed by matt, subway, terrazzo and subtle textures.
- Design: keep patterns more controlled because the kitchen already has cabinets, countertops and appliances competing visually.
Somany Ceramics
Independent multi-brand vendor
That distinction is actually valuable for vendor research.
The local listing identifies it as a Somany tile store, bathroom-supply store and hardware store.
Store Visit Overview
The store had a large collection of decorative and printed tiles. The main focus was on traditional patterns and designs, with many options inspired by Indian and Moroccan styles. The collection had a warm, old-style look rather than a modern or very bright look.
Key Observations
- Size: Most tiles were 200 × 200 mm square tiles.
- Prints: The store had a large variety of printed and graphic designs.
- Design Style: Many designs were inspired by Moroccan and Indian traditional patterns.
- Pattern Types: There were floral, geometric, old-style and decorative patterns.
- Colours: Most colours were soft, earthy and muted, rather than very bright.
- Black & White: Many designs also used simple black and white combinations.
- Overall Look: The tiles had a traditional, old and handmade feel.
- Use: These tiles can work well for kitchen backsplashes, bathroom walls, floors and small feature areas.
Morghade Traders
Independent multi-brand vendor
That distinction is actually valuable for vendor research.
The local listing identifies it as a Morghade Traders tile store, bathroom-supply store and hardware store.
Store Visit Overview
Morghade Traders is a tile and marble trading store in Nagpur. The store had a mix of traditional printed tiles and natural-looking marble options.
Key Observations
- Traditional Tiles: Large variety of Moroccan, Indian and old traditional patterns.
- Current Trend: A large stock of ceramic subway, KitKat and tactile tiles, showing strong demand for these styles.
- Patterns: Floral, geometric, decorative and heritage-inspired designs were commonly seen.
- Colours: Mostly earthy and muted shades, along with black, white and neutral colours.
- Marble: Good variety of white, beige and black marble was available.
- Market Insight: Ceramic subway, KitKat and tactile tiles appear to be among the more popular and currently trending tile styles, especially for modern kitchens and bathrooms.
- Overall Look: The store offered a mix of traditional decorative styles and newer modern tile trends.
Yogiraj Home Decor
Home décor store in Nagpur with a wide range of decorative tiles and wall finishes.
Display & Product Trends
- Subway Tiles, Displayed in groups of 3 tiles together, showing how they can be combined to create a simple wall pattern.
- KitKat Tiles, Shown together in repeated strips, highlighting their linear texture.
- Tactile Tiles, Displayed as textured surfaces to add depth to walls.
- Travertine-look patterns in ceramic tiles were available as a lower-maintenance alternative to natural stone.
- Panel Tiles, A large variety of decorative and tropical panel tiles was displayed.
- Best Sellers, The store staff mentioned that panel tiles were among their most sold products.
- Key Insight: The store mainly grouped tiles by pattern and application, making it easy to see how different tiles would look when used together.
Orientbell
Home décor store in Nagpur with a wide range of decorative tiles and wall finishes.
Store Visit Overview
Orientbell had a wide mix of modern, decorative and natural-look tiles, with many options displayed together to show different design combinations.
Key Observations
- Subway Tiles, Ceramic subway tiles were displayed in groups of 5 tiles together to show the overall wall pattern.
- KitKat Tiles, KitKat tiles were also grouped in sets of 5, showing their repeated linear look.
- Panel Tiles, A good range of decorative panel tiles was available.
- Prints & Patterns, Large variety of tropical, Indian, geometric and graphic patterns.
- Natural Look, Good range of marble and stone-look tiles was available.
- Faded Tiles, Faded and aged-look finishes were also seen, giving a more vintage and subtle appearance.
- Key Insight, The store had a mix of trending textured tiles, bold printed designs and natural stone-look tiles, covering both modern and traditional styles.
Chandrika Ceramics
Tile store in Nagpur with a wide range of decorative tiles and wall finishes.
Store Visit Overview
The store had a mix of decorative panels, natural-look tiles and trending ceramic tiles, with a focus on modern wall finishes.
Key Observations
- Panel Tiles, Good variety of decorative and printed panel tiles.
- Marble, Marble-look tiles with large, bold veins were available.
- Tropical Tiles, A range of tropical and nature-inspired prints was seen.
- Subway Tiles, Ceramic subway tiles were displayed in groups of 3 tiles.
- Tactile Tiles, Textured tactile tiles were also available for adding depth to walls.
- Key Insight, The collection focused on bold marble, tropical prints, panels and textured tiles, showing a strong mix of current decorative trends.
AI User Research
With AI becoming part of everyday tasks, people are also using it for home décor and interior design ideas, even when they are not planning to hire an interior designer.
To understand this behaviour, I asked a few users to use AI for their home décor needs and share the outputs they received. This research helps me understand what people ask AI, what kind of designs it suggests, and how useful or realistic those results are.
User 1 -
Prompt - Make me an interior for a kitchen. I live in India. Make sure to have tiles
Output
User 2 -
Prompt - Make me an interior for a kitchen. I live in India. Make sure to have tiles
User 3 -
Prompt - I am designing my kitchen. I want something minimal and earthy with some pastel colours. Can you provide me some options
User 4 -
Prompt - I am designing my kids' bathroom. Give me options with blue colour or pastel colour
User 5 -
Prompt - Provide me kitchen interior options. Theme: Earthy. Flooring: patterned tiles. Add some glass cabinets and an island counter
User 6 -
Prompt - I am designing my kitchen with a white marble counter and floor and wooden cabinets
What are architects and interior designers creating in 2026
Beige Travertino is so back in 2026. All the designers are using this stone to get a curated natural look for bathrooms
Burgundy is new neutral
Marble with large veins adds a lot of character
Rebirth of maximalism
Non-uniform surfaces
Handcrafted
Research Conclusion
Discover
Across the store visits, some recurring patterns were seen in different stores. Subway, KitKat and tactile tiles were repeatedly available across stores, showing a strong current market presence. Panel tiles were also repeatedly seen, especially tropical, nature-inspired and decorative designs. Moroccan, Indian and traditional motifs appeared across multiple stores, showing that traditional patterns are still relevant. Earthy, muted and neutral colours were more recurring than bright colours. Marble and stone-look finishes, especially white, beige and bold-veined designs, were commonly available. Stores were often grouping similar tiles together to help customers understand how they can be used in a space.
Define
The research shows a clear mix of modern + traditional + natural design preferences. Users seem to prefer a simple base with one statement element, rather than using strong patterns everywhere. At the same time, AI is becoming part of the design process, allowing users to explore colours, tiles, materials and styles before making decisions. This creates an opportunity to make the tile-selection process more visual, simple and personalised for everyday users.
Overall Finding
The recurring trend is: simple base + texture/pattern + natural or earthy colour. This balance between minimal spaces and expressive feature tiles appears across both the physical market and the way users are exploring designs through AI.
